Stop Guessing What Your Customers Want. Find Out for Sure.
Do you ever wish you could read your customers' minds? While we can't do that, we can get you pretty close. We use smart research methods to help you understand what your customers are really thinking, what they're looking for, and what will make them choose you over the competition. No more guesswork—just clear, straightforward insights that help you make smarter decisions.
Get the Answers You Need to Grow
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Custom Market Research
Tailored research solutions that go beyond standard reports to address your specific business questions and challenges.
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Customer Behaviour Analysis
Deep dive into customer need states and behaviours using large datasets to uncover hidden opportunities.
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Trend Identification
AI-powered trend spotting that helps you stay ahead of market changes and consumer preferences.
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Predictive Insights
Forecast future market conditions and consumer behaviors to make proactive business decisions.
How We Find the Answers
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We Start with Your Questions
We'll have a friendly chat to understand what you want to know. What are your biggest challenges? What questions do you need answered?
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We Create a Simple Plan
We'll create a straightforward plan that shows you exactly how we'll find the answers you're looking for. No confusing jargon—just a clear, simple proposal.
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We Do the Research
Our team will get to work gathering and analysing the information you need. We'll handle all the complex research work so you don't have to.
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We Give You Clear Answers
We'll deliver the answers you need in a simple, easy-to-understand report. No confusing data—just clear, actionable insights that you can use right away.
See How Other Businesses Got the Answers They Needed

A Restaurant Chain Discovered a New Menu Opportunity
A restaurant chain wanted to know what new dishes their customers would be most excited about.
Our research showed that customers were looking for more healthy, plant-based options. The chain launched a new menu with these options, and it was a huge success.

An Online Retailer Learned Why Customers Were Leaving
An online retailer was losing customers but didn't know why.
We discovered that their checkout process was too complicated. They simplified it, and their sales increased by 20%.
Empower Your Business with Panelitix
Executives understand the potential of AI - they just need the right partner to bring it to life. That’s where we come in, Panelitix helps you unlock real, tangible value from AI by improving efficiency, cutting costs, and enhancing decision-making with AI-powered solutions.
Quick Answers To Your Questions
FAQs
How is this different from traditional market research?
Traditional research often takes months and costs thousands. We use smart technology to get you answers faster and more affordably, while still maintaining accuracy. Plus, we focus on giving you practical insights you can actually use.
Do you need to survey my customers directly?
Not always! We have various methods to understand your customers, including analysing existing data, social media listening, and creating customer personas. If we do need surveys, we'll handle everything for you.
What if my market is very niche or specialised?
That's actually perfect for us! We specialise in understanding unique markets and customer segments. The more specific your market, the more valuable targeted insights become.
How do I know the research findings are reliable?
We use multiple research methods and cross-check our findings to ensure accuracy. We'll also explain our methodology so you understand how we reached our conclusions.
Can you research my competitors without them knowing?
Yes, we use ethical, publicly available information to analyse your competition. We look at their marketing, pricing, customer reviews, and public business information.
What if the research shows my business idea won't work?
While that's never easy to hear, it's much better to know before you invest heavily! We'll help you understand why and explore alternative approaches or modifications that could work better.
How specific can the research be to my business?
Very specific! We tailor every research project to your exact questions and needs. Whether you want to know about a specific product, target market, or business decision, we'll focus on what matters most to you.